Take the Leap, Discover Your New Home

S. Rene Hoffler was ‘straight to the pointe’ when she shared her latest realty plans with me, after I took a class at her dance studio, Ballet Tap and All That Jazz, in downtown Hyattsville. As a realtor with Long & Foster, Rene wanted to rebrand her practice to better describe her love of dance with ‘making houses move.’

She sought a branding package inclusive of messaging (slogans, mission, values, etc.) and logo design. I am pleased to work with her to develop the ‘Take the Leap’ slogan and articulate her work through a logo descriptive of proper form, movement and style.

As a bonus treat at the bottom of this portfolio, see the program cover I drew for Ballet Tap and all that Jazz’s â€œAround the World in Dance” concert.

Location: Upper Marlboro, MD

Years: November 2015

Services: LogoBranding

Handdrawn Program Cover